It's a good question, isn't it? I mean, it's probably popped into your head at least once while browsing our products so we want to be completely and brutally honest with you. So what is the difference between our products and any others out there? We're laying it all out for you - read on for how we like to stand out against the crowd.

1. Price

It's a biggie so we decided to put this one up front. Cost is probably the biggest factor when shopping for something new. Did you know that compared to our competitors and similar brands, our products are half the price? Yep, you read that right. HALF. PRICE. But why? Is it down to poorer quality? Dodgy warehouses filled with criminal activity? We're proud to say that our business is 100% crime free (though Andy swears someone ate his lunch from the office fridge last week). Seriously though, our products are made with the best materials and go through rigorous testing and quality checks to make sure we're giving you the very best. Why pay more for the same great quality?

2. Size

The main problem with your average joe beach towel is that it's big, bulky and no matter how many ways you fold it, they're just not compact enough. After struggling with your suitcase packing, you might start comtemplating the different options to get around this - do you gamble stealing a towel from the hotel down to the beach? Or maybe buy a cheap towel when you arrive to throw out after a week. Never fear! Our extra large towel is larger than any other towel out there at 2 metres long (that's 6.5 feet!) to fully cover your body from sand on the beach but folds down to just 28cm long and 3cm deep to give you plenty of luggage space for unicorn pool floats.

3. Colour

This one was a big factor for our founders Andy & Benno who found that other travel towels use dark, boring colours and forget to put the "fun" into "functional". Nobody wants dull colours when travelling so we decided to put every colour of the rainbow into our products... literally when it come to our Rainbow Skies towel. We're always creating new products with different colours, patterns and designs too. So one thing we can always guarantee with our products in standing out in the crowd and looking bright and beautiful.

4. Doing our bit for Mother Nature

Because that's what it's all about, right? We like to make sure we do our bit for the planet and help keep the world going round. That's why all of our products are shipped in biodegradable packaging, our swim shorts are made from 100% recycled materials (six plastic bottles to be precise) and our Active collection is made from 30% recycled materials. We're constantly looking at new ways to improve our products and processes to be more sustainable and eco-friendly - and boy, do we have some exciting things coming soon! 

5. Giving back to charity

While the planet is super important, so are the people living there. We donate 10% of our profits to charities close to our heart and this year that includes mental health, local communities and the environment of course. So every time you shop with us, you're also helping the world around you, which we think is pretty cool.